Editing

What does a website editor actually do?

Here's what it involves, and why a freelance editor who also understands your CMS can save you more time and money than you'd expect.

What website editing covers

Having a dedicated website editor on your team can help you get all the minor, and major tasks done that have been stacking up. Here’s some of the things that a website editor helps with.

1. Line editing and proofreading 

Grammar, clarity, tone, and consistency across every page. Catching extra spaces, an and when it should be an ampersand, headline and text layouts, repeated words and general paragraph cohesion.

2. Content structure and UX writing 

Headlines aligned with search that also resonate with readers, instructional CTAs, navigation labels that make sense to a stranger, not just to the person who built the site. The latter is a major issue in larger companies with several business units who are often guilty of working in silos.

3. SEO and GEO editing 

Making sure copy is readable for humans, structured for search engines, and legible to the AI tools people are using to research before they land on your site. This includes things like heading hierarchy, keyword placement that doesn't read as keyword-stuffed, meta descriptions, and schema-adjacent copy decisions.

4. Multilingual and cross-cultural editing  

For clients writing in a second language (a huge part of our client base is German speaking and includes Danish businesses writing in English), this is where a lot of value gets added or lost. Grammatically correct isn't the same as natural. There's a specific kind of editing needed to catch the sentence that's technically fine but would never be said by a native speaker, or in an online context. There is also the important point of keeping the correct brand tone in the content.

5. Accessibility and readability checks 

Alt text that actually describes the image, sentence structures that don't exhaust a reader, content that works for people skimming on mobile as much as people reading closely on desktop.

6. Content audits 

Going through an existing site page by page to flag what's outdated, redundant, inconsistent, or impacting on the site's credibility and then suggesting edits.

How we help with website edits

We can work inside the CMS itself, or in whatever document system you work in to get your content up to speed and ready for publication.

The Platforms we Work In

We’re familiar with most CMS’s, but have particular experience in the following:

  • WordPress

  • Drupal

  • Squarespace

  • Webflow

  • Wix, Shopify, Ghost, custom-built sites, and general HTML/CMS hybrids. If it has a content editor, I can generally find my way around it fast.

If your team is short on time, or you don’t have the budget for a full-time website editor, perhaps we can help.

We can work on an hourly basis, task by task, or you can choose a monthly package.

Interested in a website content audit or ongoing editorial support? Get in touch to talk through what your site needs.

Our Process

Initial conversation

We take an initial pass of your website to determine feasibility and right fit.

Editing discussion

We send you a proposal for your website editing needs that includes timelines, cost and proposed work.

Contract discussion

We send you a contract proposal that includes pricing, finalised work proposal and inclusions.

Work begins

After the contract of work is agreed upon, and a deposit paid, we get to work.